Creating positivity During Trying Times
By Victoria Popoff
It’s no surprise that many of us have had to PIVOT very quickly to change how we operate our business. I know for myself, the ability to deliver workouts at Studio V has become 100% virtual, even personal training sessions. Many of my fitness entrepreneurs were put in a position to change the way they delivered services as well. Get Fit is a locally owned fitness studio that started delivering live workouts to clients, as well as many other studios, in a moments notice. If you ever thought about joining a studio, now may be the time to get a feel for these facilities without ever having to step foot inside.
Angela Castro, owner of Threads Consignment Boutique relies on clients bringing inventory to re-sell at her high-end consignment shop. She changed her modality once she closed, and now is selling items primarily on Instagram, utilizing Instagram story. She is doing pickups from your porch, as you find yourself cleaning out your closets during the self-quarantine.
Many restaurants are doing to-go food orders, even including wine and cocktails with delivery straight into your trunk upon arrival. Family style ordering has become popular in these times too. Even restaurants that aren’t even officially open are offering pick up food delivery, like W Stuart C. Steakhouse with fresh meat cuts on a weekly pickup. Go Fresh meal prep is doing delivery to your doorstep.
The Small Business Development Center (SBDC) turned all their in-person workshops into online ZOOM webinars, at no cost to consumers. Marketing, social media, video content, loans, and more, are all now on free webinars. The amount of virtual classes, distance learning, trainings and online programs has become the way of our future. Many of us will realize the virtual meeting space will make attending board meetings much easier.
Local PMZ real estate agent, Danny McPhail started hosting virtual home tours for potential buyers online and through instagram. DJ Invisible, has been doing “live” DJ shows on Instagram, which are pretty fun to dance around the house to. Anything to increase our movement and endorphins!
Personal connection now more than ever is in high demand. Facetime, zoom, Instagram live and social media are being utilized more than ever before. Maybe it’s time to get out your bike, write a letter, or call your friend from college. How are you connecting with others? I’d love to hear about how your business has altered its way of operations in response to COVID19.
Find me on Instagram or Facebook, See you in the virtual world! @victoriapopoff
