Small Business Saturday Descends Upon City
On the evening of November 28, thousands of shoppers will peruse the hand born products of roughly seventy five local crafters who will display their wares in shops and restaurants downtown. The Mod Shop Indie Crafters Market will be held along J Street between 10th and 13th. The event is connected with the growing Small Business Saturday alternative to Black Friday, designed to merge community and holiday shopping while supporting locally owned businesses.
Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2014, nearly 3,000 Shop Small proponents around the country rallied local businesses and created events and activities to drive shopping at small businesses around the U.S.
The day was recently championed by proclamation at a City Council meeting in Modesto on November 3rd. The City of Modesto recognizes the importance of supporting small businesses locally for the jobs they help create, and the culture they instill in local communities. According to the U.S. Small Businesses Administration, as of 2014, small businesses nationwide accounted for 63% of net new private-sector jobs created and represented 99.7% of all employer firms.
Small Business Saturday is a day dedicated to strengthening the community by supporting local small businesses. The City of Modesto encourages residents to shop local throughout the City and enjoy the popular annual downtown event, Mod Shop, where independent and locally made goods are offered.
City Manager Jim Holgersson encourages Thanksgiving weekend shoppers to embrace the Shop Small movement. “A small business culture is the heartbeat of every thriving town. Shopping at locally owned businesses offers a sincere customer-owner connection and improves our economy. I hope this holiday people will remember that every time you spend a dollar in Modesto, you are contributing to our community. Most likely, the small businesses you are patronizing are owned by someone who lives here in our City. That means that the money you spend here will be recycled back into our local economy.”
Contact: Amy Vickery
Release Date: Thursday, November 19, 2015, 4:45 PM
